The idea for the invisibobble began to form in Sophie‘s first semester at University. Sophie loved the ponytail look but one thing kept bothering her. She suffered from headaches every morning and always had that kink in her hair that we all know and hate. Today, about ten years after its founding, the product is sold worldwide – their turnover is in the double-digit millions.
But how did she get there? In our nushu insights, the more than experienced founder Sophie gives us an insight into her daily routine, reviews and explains what her important learning has been on her way so far and how you can also use it for your job!